Please start by reading the article in Issue 9 of ZASA Magazine to understand the context of this post, it is supplementary material. You can download the magazine for free here.
From BusinessInsider.com Author: Mike Nudelman – Mike is Business Insider’s editorial Graphic Designer. He majored in Printmaking at Cornell University and earned a MFA in Painting & Drawing from The School of the Art Institute of Chicago. He previously worked as an Illustrator in Groupon’s Humor Department, and is a gallery-represented artist who regularly exhibits his drawings.